Digital graffiti as a marketing tool

Digital graffiti as a marketing tool

January 10, 2015
in Category: ICT
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Digital graffiti as a marketing tool

Graffiti , a new-age art form, is taking on a different meaning for the EU. The digitial graffiti platform is the latest way to create visibility and generate sales for small businesses.

The smartphone has become the main medium for global communication. With it, social networking websites have emerged and provided a platform for user interaction. Users of social network sites create and participate in communities based on common interests. The rise of social networking sites shows how users have an urge to share their life and ideas with others.

The purpose of the 'Digital interactive graffiti' (DIG) project is to allow every user and business to write on the (digital) walls of a street. Everyone would be able to write on these walls and leave messages for each other. Users that wish to read the messages left on these walls will have the option to use filters. This ensures that only the graffiti that users are interested in is shown to them. Location tags such as QR codes or GPS markers are utilised to write or read on a wall.

Enterprises worldwide are trying to understand and utilise social networking to drive more profit. Social networking can be used to draw information about the consumer. This could be their opinion on the product or which demographic is more likely to have interest. It also can be used for advertising purposes. DIG’s tools would allow businesses to leverage social networking for profit.

This consumer information could represent valuable insight for increasing sales by finding more like-minded customers. Another way the platform could be used is to measure interest by time spent on a page with the graffiti then a better offer prompted, for example, an alternate vacation location or hotel.


Provided by Cordis

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